Private Coaching — The Purpose & Work Institute

Live, Lead, & Work with Purpose.

Private coaching designed to help you live, lead, & work with more meaning, purpose, and intention in every season.

We are wired for purpose.

That is why it is hard to be stuck in a season or a role where we feel like we can’t meaningfully contribute. Maybe you’re in a place where you’re questioning if:

You’re questioning your purpose and what you were created to do
You’re in the right role or company to grow in your career
You’re pursuing what really matters
You’re taking the best next step in your life and career

You are in the right place, and you’re not alone.

Psychologists Fritz Heider and Marianne Simmel conducted a hallmark study to which they found that people are wired to make meaning by connecting our perceptions and experiences. In this way, we attempt to make sense of the world around us. Making sense of life can often feel like we’re looking at objects. Whether those objects are foreign, different, or alike, we all are trying to determine how they all relate and come together for our good. For us, those objects can be our purpose, passions, past, experiences, strengths, values, aspirations, or vocations that we attempt to interpret and make them amount to something meaningful, purposeful, and beautiful, worthy of our rumination, time, energy, and effort.

No matter whether you’re a consultant, lawyer, entrepreneur, a student, truck-driver, stay-at-home mother, your life and work was designed to be meaningful and purposeful, and for whatever reason, maybe you have had a hard time discerning those next steps and how it can all make sense. Our private coaching programs are designed to help you make meaning and live, lead, and work with purpose in every season so you can a leave lasting legacy and impact.

Purposeful Living In Every Season of Life & Work

PWI’s private coaching programs are for people who desire to infuse more purpose and meaning into their lives and careers. Our coaching programs are designed to empower and equip you to pursue purpose, maximize your potential, and create lasting impact in your life and carer.

Grow In Self-Awareness

95% of people believe they are more self-aware than they really are when in reality 10% of people really are. Learn more about your inner workings and how they support who you are called to be and what you’ve been designed to do.

Uncover Your Purpose

Your purpose is your foundation that grounds you in everything you do and is the basis from which you should make your life and career decisions. Uncover your purpose through discovery of your design, passions, experience, and calling.

Find Meaningful Work

According to research, those who view their work as meaningful are more likely to be more confident in their career decisions, motivated, and committed to their jobs. Make your career a calling by discovering how your gifts, passions, purpose, education, and experience can be channeled into meaningful work.

Excel in Your Career

Alignment, preparation, and opportunity and the three critical ingredients to career growth. Our Purpose & Professional Development assists you in building your career around your purpose, honing your skills, and creating a clear strategy that allows you to engage and excel in your career.

Follow Through on Your Goals

While purpose gives you foundation and vision gives you direction, your goals will enable you to focus on the right actions that will lead to your success. Our private coaching programs are designed to give you high-level strategy, support, and accountability to achieve your goals in every season of your life and career journey.

Honor Your Season

For everything, there is a time and a season. Whether you’re preparing for a promotion, starting a business, or entering maternity/paternity leave, our private coaching programs are tailored to your season of life so you can flourish personally and professional. Regardless of what season you’re in, our private coaching programs support you to live and work purposefully and meaningfully.

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A Purpose-Driven & Psychologically Proven Process

Our Coaching Methodology

The Purpose & Work Institute equips you to carry out your purpose in all seasons of life at work. Here at PWI, we recognize that purpose is a process and calling can shift throughout your different roles and seasons. Therefore, our coaching is designed to support you in your goals in every season of your life purpose journey.

Using ICF Coaching Standards, our coaching programs blend Industrial-Organizational, Vocational, and Positive Psychology to ensure that you’re equipped with the tools to live out your purpose and calling in life and work.

ICF Coaching Standards

The International Coaching Federation (ICF) is the governing board and gold standard of coaching excellence. Certification requires that coaches uphold and maintain standards in word and practice. Using ICF-approved methodologies and frameworks ensures that our clients are provided with the best tools that will support them personally and professionally in the achievement of their goals.

Industrial-Organizational, Vocational, & Positive Psychology

As a professionally trained Industrial-Organizational (I/O) Psychologist, our founder uses insights and data-backed methods from the fields of I/O, vocational, and positive psychology. Our programs use the insights of Vocational Psychology to provide career strategy and intervention that reorient our clients in careers that align with their purpose and gifts, while I/O psychology shows us how to utilize those gifts for maximum individual and organizational performance, all while using positive psychology to cultivate and curate a lifestyle and career that is full of meaning, purpose, and resilience.

With mission in mind, our coaching process intentionally gives you the tools to live, lead, and work meaningfully in all season of life and work.

What Our Clients are Saying…

“Janelle was an answer to prayer!”

When I found her, I was seeking ways to uncover God's purpose for my life. I didn't know where to begin but just knew that there was something more that He was calling me to do - I just had no idea how to formulate it or what it was specifically . Having come into it with no prior life coaching experience, and unsure of what to expect, I walked away with immeasurable growth and confidence. Not only was the program itself extremely concise and thorough, but having Janelle as a coach is hard to put into words! She came to every session prepared, full of wisdom and inspiration. - Marisa Lee | Basketball Brand Manager,
“I have my purpose statement and know how my story, skills, and experiences align.”

Janelle King is a remarkable coach. When I started working with her, I felt like I knew bits and pieces of what my purpose possibly was, but in, in her own words, things were definitely a bit "hazy." I'm a fairly self-aware person, however I wanted to know the activities I was doing were aligned. I really wanted to identify what my purpose was, so that as I started focusing on legacy building activities, I could do it with intention. At the end, I told her that I was shocked and I was surprised, but I was elated and I was excited to really be in a position to where I felt like I finally had something that was going to be the foundation of all the work that I would do moving forward. Now that I have my purpose statement and know how my story, skills, and experiences aligned is absolutely amazing.
I recommend anyone looking to live a life of purpose to work with Janelle. She's very attentive and knows how to ask the right questions. She also is able to dive deep into your story and background to pull out the right information that is going to help you to identify what your purpose is. Now I'm working on activating goals that allow me to live out my purpose in a way that allows me to leave a legacy behind that isn't built on stuff but an impact on the lives I'm called to. - Tessa Shahid, Product Marketing Manager